In this article I am going to share with you four ways to create videos that your buyers and sellers will want to watch; along with a few important tips to make sure your marketing goals are reached with video.
Here are the first 4 steps to making online videos that bring you more buyers and sellers
1. Understand Who Your Videos Are For
Define, describe or re-mind yourself of who your ideal customer is. Take the time to write this down or talk about your ideal client with your team prior to your videos production. The clearer you can describe your ideal client the easier it will be to make videos that cover topics that are important to them & how they would like to view whats important to them.
2. Understand What They Want to Watch
Describe the top 10 questions your ideal customers are interested in before they buy or sell a home. These questions could be tips your ideal customers would want to educate themselves on how to make a good buying decision. Make these videos as informative and helpful as possible and include a clear call to action that makes it easy to make a buying decision.
Describe the top 10 topics that your ideal customers are interested in right now that aren't directly related to buying or selling a home in your city. These topics could be related to news or trends or just general interest that you feel confident your ideal customer would want to see.
3. Get the Video Viewed by Your Ideal Customer
There are lots of different specific marketing options to get your videos viewed online. All of those marketing options fall into one or more of only three different categories. Those online marketing categories are Vseo/Video Search Engine Optimization, Paid advertising of your videos or Social Video Marketing. The best way to make a decision about where you should start with getting your videos viewed is to go back to your description of your target market and online the places that they are most likely to want to watch your videos.
4. Have a Clear Call To Action
One of the biggest mistakes I see in video marketing is a well produced video that has tons of views but no call to action. There are lots of different options depending on your goals for your videos, but each video should have a very specific call to action. I have had conversations with realtors that want to make a video and not include a call to action. They say things like "this video has a branding effort and when they are ready to call me they will because they will remember the videos". But even if your only goal is branding, the best branding is done through deepening the experience your ideal clients have with the brand. And in order for you clients to deepen their experience their has to be some kind of action taken.
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